It is perhaps not entirely unexpected that it's becoming more and more accepted that structured analysis yields better decisions. Many organizations have invested heavily in the creation of information systems to support and follow up their business. The trend in big data and the internet of things is driving further investments in sensors and different methods to automatically capture data about the business, its various systems and supply chains. More and more people also recognize the potential of being able to use all the data collected in order to develop and improve their operations. Systecons VD Robert Hell writes about how Predictive Analytics is gaining ground.